The ‘Customer Service Week’ initiative succeeded in achieving its set objectives of activating communication lines between the Ministry and its customers—disseminating a culture of excellence in customer service as a result of the activities held on the sidelines of this annual event.
 The weeklong program featured events like lectures covering key topics such as service excellence; the new culture in customer service and the secret to successfully rendering best services. The sessions were facilitated by a team of consultants specializing in customer service. The lectures, which were held in the Ministry’s headquarters in Dubai, looked towards informing participants on standards, guidelines and criteria of premium services along with equipping them with the necessary skills needed to deal with customers efficiently and professionally. The participants also heard stories depicting experiences and examples of excellence in the provision of services, service delivery channels, the importance of integration of services and governance and innovations in the provision of services.
 As part of ‘Customer Service Week,’ a special video was shown across all of the Ministry’s customer service centres in the UAE. The video, which focused on “My Government” a system that enables traders to offer their suggestions and recommendations on the services that the Ministry provides. The video also highlighted the Ministry’s move towards becoming a Smart Ministry. A separate video focusing on the positive practices between employee and customer was also shown during the week.
 ‘Customer Service Week’ is an annual event organized by the Ministry in order to achieve its strategic objective of ensuring that all administrative services are provided according to the highest quality, efficiency and transparency standards, while also responding to the initiatives launched by the UAE leadership as a means to improve and develop the level of services provided. The Ministry is keen on holding and organizing forums for dealers from companies and individuals in order to determine the level of satisfaction with the services provided and to develop new services to achieve the desired goals.